Strategies and Tools for Corporate Blogging

24,98 €
23,73 €
AGGIUNGI AL CARRELLO
TRAMA
This book provides a primer on the importance of corporate blogging and how to conduct a successful blogger relations campaign.
NOTE EDITORE
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

SOMMARIO
Chapter One: How the evolution of the web created the need for blogger relations Chapter Two: Determining if your organization should conduct blogger relations?Chapter Three: Developing a blogger relations strategyChapter Four: Blogging guidelinesChapter Five: Tools for blogger relationsChapter Six: Skills for blogger relationsChapter Seven: The art of conversation for effective blogger relationsChapter Eight: Strategies for Effective BloggingChapter Nine: Blogosphere CommunitiesChapter Ten: Blogs from the customer's perspectiveChapter Eleven: Future of blogger relations

AUTORE
Fellow of the Society for New Communications Research (SNCR), President of the AMA Boston 2005-2006. He blogs at PR Communications: pr.typepad.com.

ALTRE INFORMAZIONI
  • Condizione: Nuovo
  • ISBN: 9780750684163
  • Collana: Butterworth-Heinemann
  • Dimensioni: 9 x 6 in Ø 0.75 lb
  • Formato: Brossura
  • Illustration Notes: black & white illustrations
  • Pagine Arabe: 240