User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

The Current Status and Trends of Cross-Border E-commerce Development.- Analysis of User-Driven Factors in Cross-Border E-commerce Retail Imports.- Construction and Analysis of Cross-Border E-Commerce Retail Import User Preference Model.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the Perspective of Platform Enterprises.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the User Perspective.- Construction of Cross-Border E-commerce Policy Evaluation Model.- Cross-border E-commerce Policy Metrics and Visualization Research.- Study on the Policy Effect Evaluation of Cross-Border E-commerce.

Dr. Xiong Li got a M.S degree from Huazhong University of science and technology, and did her Ph.D. and postdoctoral research in Zhejiang University. She is an associate Professor in Department of Electronic commerce, Shanghai University of International Business and Economics during Mar. 2002- Dec. 2006, and a full Professor in Department of Information Management of Shanghai University from Dec. 2006. Her research got many kinds of funds such as the National Social Science Foundation, Shanghai soft science research program, etc. She has published books in Higher Education Press, Tsinghua university press, etc. Her textbook "Enterprise information integration - Based on SCM, ERP and CRM" won the Shanghai excellent textbook award in 2015.

Houcai Wang is currently a PostDoc at School of Management, Shanghai University, China. He holds a Ph.D. in Management Science and Engineering from the Shanghai University. His research interests include digital government, digital commerce, government social media adoption, crisis communication, and public health emergency management. His research has been published in Government Information Quarterly, International Journal of Disaster Risk Reduction, Journal of Risk Research, International Journal of Mobile Communications and others.