Tourism A Modern Synthesis

Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale. Among the new features and topics included in this fifth edition are: New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia. Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments. Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals. New content on evolving topics such as future employment, human resource management in tourism and generational marketing. Fully updated statistics and data. A brand-new Companion Website including an instructor’s manual, supplementary case studies, weblinks,multiple choicequestions and PowerPoint slides. This is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.

Part 1 Understanding tourism 1 Introduction to tourism: Themes, concepts and issues 2 The evolution and development of tourism 3 Understanding tourism demand 4 Understanding the tourist as a consumer Part 2 Understanding the tourism industry 5 Understanding and managing tourism supply: An introductory framework 6 Information communication technologies in tourism 7 Travel intermediaries: Tour operators and agents 8 Transporting the tourist 9 Visitor attractions 10 Tourism accommodation and hospitality services Part 3 Managing tourist operations and communicating with the visitor 11 Human resource management in tourism 12 Tourism and entrepreneurship 13 The role of the public sector in tourism 14 Marketing tourism 15 Marketing tourism destinations Part 4 The impact of tourism 16 Economic impacts 17 Social and cultural impacts 18 Environmental impacts 19 The challenge of sustainability Part 5 Trends and themes in the use of tourist resources 20 Urban tourism 21 Rural tourism 22 Coastal and resort tourism 23 Tourism in the less developed world Part 6 Managing tourism activities 24 Planning and managing the tourist experience 25 Tourist health and safety: Global challenges for tourism 26 Event tourism 27 The future of tourism

Stephen J. Page is Associate Dean (Research) and Professor of Business and Management, Hertfordshire Business School, University of Hertfordshire, UK. Joanne Connell is Senior Lecturer in Tourism Management, University of Exeter Business School, Exeter, UK.