The Ultimate Online Customer Service Guide How to Connect with your Customers to Sell More!

Make your online customers happy--and create new ones--with this winning guide

Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities.

The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.
* Authentically use social media to connect with customers to boost your bottom line
* Attract new customers through your online presence
* Achieve higher GMS (Gross Merchandise Sales) with quality customer service

Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.

Social media is simply good old fashioned, high quality customer service that is more efficiently delivered and appropriately executed by technology. Its a vehicle for connection and engagement that provides businesses with the opportunity to build communities that serve an unlimited number of customers.  The most successful users of social media as a customer service tool become part of their customers lives, they follow back. They handle complaints immediately. They wish customers happy birthday. They grow their brands by involving themselves in their own communities. The Ultimate Online Customer Service Guide will show readers how to become authentic and engaged servants to customers through social media. Using a blend of case studies, a primer on classic customer service maxims, and instructions on how to execute quality customer service, this book will help any business better understand the opportunities that social media presents as a means of serving customers. Key lessons include: Authentically using social media to connect with customers to boost your bottom line Attracting new customers through your online presence Achieving higher GMS (Gross Merchandise Sales) with quality customer service Consequences of the lack of customer service

Make your online customers happy--and create new ones--with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.