Preface (NEW) 1. The Tourism Education Futures Initiative (TEFI):An Introduction Pauline J. Sheldon,Darko Prebežac, Daniel R. Fesenmaier PART I TEFI PAPERS – Theoretical and conceptual level 2. Tourism Education Futures, 2010–2030: Building the Capacity to Lead Pauline Sheldon, Dan Fesenmaier, Karl Woeber, Chris Cooper, Magda Antonioli 3. The Tourism Education Futures Initiative (TEFI): Activating Change in Tourism Education Pauline J. Sheldon, Daniel R. Fesenmaier, John Tribe 4. Academic Agency and Leadership in Tourism Higher Education: Review and Synthesis Dianne Dredge, Christian Schott 5. A Learning Theory Framework for Sustainability Education in Tourism Bonnie Farber Canziani, Sevil Sönmez, Yuchin (Jerrie) Hsieh, Erick T. Byrd PART II TEFI PAPERS – Applications 6. Toward Values Education in Tourism: The Challenge of Measuring the Values Gianna Moscardo, Laurie Murphy 7.Business as Usual? Barriers to Education for Sustainability in the Tourism Curriculum Erica Wilson, Tania von der Heidt 8. TEFI Values in Tourism Education: A Comparative Analysis Loredana Padurean, Rico Maggi 9. Valuing Tourism Education 2.0 Janne Liburd, Anne-Mette Hjalager, Inger-Marie F. Christensen 10. Using YouTube Videos of Anthropology of Tourism Pioneer Valene Smith's Work and Philosophy to Balance the Tourism Curriculum Linda Joyce Forristal 11. Environmental Attitudes of Generation Y Students: Foundations for Sustainability Education in Tourism Pierre Benckendorff, Gianna Moscardo, Laurie Murphy 12. Future Higher Education in Tourism Studies and the Labor Market: Gender Perspectives on Expectations and Experiences Carlos Costa, Inês Carvalho, Sandra Caçador, Zélia Breda 13. Real Stories About Real Women: Communicating Role Models for Female Tourism Students (Ulrike Gretzel, Gillian Bowser) PART III TEFI PAPERS – Case studies 14. Integrating TEFI (Tourism Education Futures Initiative) Core Values into the Undergraduate Curriculum – Case Study Elizabeth Barber 15. Teaching Based on TEFI Values: A Case Study Ulrike Gretzel, Annica Isacsson, David Matarrita, Elina Wainio 16. Integrating Students in Innovative Research and Development-Projects: Case Pompeli Annica Isacsson 17. The Influence of Education-Related Variables on Gender and Career Development: The Case of Portuguese and Brazilian Tourism Graduates Carlos Costa, Sandra Caçador, Inês Carvalho, Zélia Breda, Rui Costa 18. Tourism Oriented Educational Leadership in the Dominican Republic: The Key to Change Montserrat Iglesias Xamaní, David Peguero Manzanares, Gloria Sanmartín Antolín 19. Interdisciplinarity in Higher Education Courses for Tourism: The Case of Croatia Edna Mrnjavac, Nadia Pavia, Vidoje Vujic 20. Reforming Higher Education: The Case of Jordan's Hospitality and Tourism Sector Donald E. Hawkins, Joseph Ruddy, Amin Ardah THE WAY FORWARD 21.The Tourism Education Futures Initiative - The Way Forward Dianne Dredge, Christian Schott