The Strategic Paradigm of CSR and Sustainability A Public-Private Approach

It has become increasingly clear that promotion of sustainability initiatives by governments and other public institutions alone is not enough to bring about the necessary progress in tackling the ‘Grand Challenges’ of climate change and inequality. A higher level of involvement is required from companies, as the main agents of economic development. Therefore, research is needed to determine how the desired levels of sustainability can be achieved through each of the spheres (public and private) as well as by considering collaboration between both. This book analyses Corporate Social Responsibility (CSR) and sustainability from a public-private perspective, considering the actions of stakeholders belonging to both the private and public scopes, their ability to collaborate and the paradigmatic relationship between CSR and sustainability as it moves across the public and private spheres. It will be of great interest to students and scholars of sustainability strategy, CSR, policy and corporate governance, as well as internal and external stakeholders engaged in corporate policy and strategic management.

1. Introduction.- Part I. Companies as agents of change in the development of CSR and the achievement of sustainability goals. A private sector perspective.- 2. The Systemic Contexts and Dynamic Trajectories of Corporate Social Responsibility in Chinese Automobile Industry.- 3. Corporate Social Responsibility Challenges in The Mining Industry and ISO 26000.- 4. Sectorial Technological Intensity as a Differentiating Factor for Green Innovation and Economic and Sustainable Performance in Industrial Companies of the Valencian Community.- 5. Agglomeration Environments to Enhance CSR Strategies: A Tourism District Approach Towards Sustainability.- 6. Sustainable Tourism: Towards a Circular Economy with Transportation as a Key Factor.- Part II. Public initiatives to promote CSR and sustainability: Cooperation as a key element for sustainable success.- 7. Regulation Wave in the Fashion Industry. Media Framing of Legalised CSR.- 8. Strategic Planning for a Smart Sustainable City Model. The Importance of Public Administration and Enterprises Cooperation.- 9. Implementation of the Sustainable Development Goals (SDGs) in Municipalities with Less Than 2,500 Inhabitants: The Agenda Marca Pueblo Project.- 10. Measurement of Circularity for the Generation of Strategic Information in the Implementation of Sustainable Tourism Models.- 11. Conclusions.

Esther Poveda-Pareja is Assistant Professor of Business Organization at the University of Alicante, Spain. Her research interests are mainly focused on corporate social responsibility and strategic management (concretely in agglomeration economies and tourism management).

Bartolome´ Marco-Lajara is Professor of Business Organization at the University of Alicante, Spain. His research interests are on Strategic Management and Tourism Management. He is a member of the Tourism Research Institute of the University of Alicante, holding now the position of Head of the Department of Business Organization at this University.

Mercedes Úbeda García is Full Professor of Business Organization at the University of Alicante, Spain. She is a member of the Tourism Research Institute of the University of Alicante. Her main lines of research are related to Human Resources Management, Corporate Social Responsibility and Organizational Ambidexterity, in the tourism sector.

Encarnación Manresa-Marhuenda is Associate Professor of Business Organization and Director of the Strategic Management Division at the University of Alicante, Spain. Her research interests are in the area of Strategic Management, Corporate Strategy, Environmental and Innovation Economics, Human Resources Management, International Business and Higher Education.