In this collection of words and works by 70 designers, readers get a good idea of what it takes to produce 160 logos that meet the mark as design elements while satisfying the inner needs of the aforesaid designers and their clients. Samples include all their permutations from a squiggle on the back of a napkin to the finished product, and include commentary on what it takes to produce each in a highly competitive industry. The materials are sorted mostly into industry segments and the index is invaluable for finding specifics, but simply paging through will provide plenty of information and tips on working with, rather than around, clients.
