The Campaign Manager Running and Winning Local Elections

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Preface How to Use This Handbook The Ten Commandments of Campaigning The Cardinal Sins of Campaigning 1. Precinct Analysis: The Sinners, the Saints and the Savables 2. The Campaign Team and Volunteer Organization 3. The Campaign Brochure 4. Digital and Social Media 5. Fundraising 6. Lawn Signs 7. Targeting Voters 8. Media 9. The Candidate 10. The Issue-Based Campaign 11. Getting Out the Vote (GOTV) 12. The Campaign Plan 13. After the Ball Afterword Notes Appendix A: Conducting a Precinct Analysis Appendix B: Campaigning on a Shoestring

Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.