Sustainable Tourism Development Futuristic Approaches

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest.Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

1. Sustainable Tourism: Growth and DiversificationMuammer Mesci, Istemi Comlekci, and Zeynep Mesci2. Strategies of Post-Disaster Marketing: Sustainable Development, Experience, and MarketingM. E. Korstanje and Hugues, Seraphin3. Responsible Travel and Tourism Adventure: Evidence from Malawi as a Tourist DestinationJames Malitoni Chilembwe and Victor Mweiwa4. What Is the Importance of Social Media Sharings for Tourists? The Role of Argument Quality and Source CredibilityBekir Bora Dedeoglu5. Mountain Tourism Destination Development with Strategic Social MediaArjun Kumar Limbu and Prithbi Bahadur Limbu6. Paradigm Shift in Destination Branding Process in the Perspective of User-Created Culture-Heritage-Related Content in Social MediaSamik Ray7. Innovative Technology Adoption in Film TourismAzizul Hassan8. Destination Image of India: Trends and AnalysisSwati Sharma9. Pro-Poor Tourism: A Study of Government Strategies in State of Uttar Pradesh, IndiaAlok Kumar10. Theory and Practices of Eco-Tourism for Sustainable TourismG. Anbalagan11. Internal Benchmarking Model for Destination Performance EvaluationToney K. Thomas12. Sustainable Food Practices for Holistic Tourism DevelopmentAlok Kumar13. Introduction of Community-Based Nature Tourism (CBNT) Planning and Management: With Special Reference to the Garhwal Himalayan Region of UttarakhandShivam Prakash Bhartiya, Shivendra Singh, and Vaibhav Bhatt14. Community Intervention in Destination Development: A Cross-Destination AnalysisA. Vinodan, James Manalel, and Manoj Edward15. Destination Management Strategy: With Specific Reference to Ecotourism DestinationS. Meera and Dr. R. Annapoorani16. An Investigation of Literature on Accommodation Sector Investment in the Tourism Industry of Sri LankaHarini K. Amarasinghe and D. A. C. Silva17. Impact of Information Technology on Marketing Strategies of Online Travel Agencies (OTAs) in India: A Comparative Study of Goibibo.com and Makemytrip.comSujood and Sheeba Hamid18. Video Games Generating Tourist Demand: Italy and the Assassin’s Creed SeriesBruno H. M. Carvalho, Gabriella G. C. Bertozzi, and Cynthia Correa19. Demographic Analysis of Tourists’ Perception Regarding Vacation DestinationManvinder Singh Pahwa and Anukrati Sharma

Anukrati Sharma, PhD, is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She has edited and authored several books and has attended a number of national and international conferences, presenting over 45 papers. She has been invited to talks, lectures, and panel discussions by different universities, including the University of Colombo, Sri Lanka, and Aligarh Muslim University, India. Dr. Sharma handles training sessions at the Rajasthan Police Academy, Jaipur, India, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development. Her special interest areas are tourism, tourism marketing, strategic management and international business management.