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seth a.; randall geoffrey - supermarket wars

Supermarket Wars Global Strategies for Food Retailers

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 09/2005
Edizione: 2005





Trama

Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.




Sommario

Introduction Wal-Mart: The Colossus Carrefour: The Pioneer Tesco: Chasing Hard The Contenders Issues in Going Global Information and Technology as Competitive Advantage Global Advantage Social Issues Strategic Options for Local Retailers Strategic Options for International Retailers The Future: Where, How, Who




Autore

ANDREW SETH is is Chairman of the Ingram Partnership and a non-executive director of several companies. After thirty years as an international manager for Unilever he was Chairman of Lever Brothers UK until 1995. He is a governor of the Royal Shakespeare Company, a board member of Dulwich College Enterprises, and of Dulwich International College China. He is a former board member of the Consumers' Association and former Pro Chancellor of Kingston University.

GEOFFREY RANDALL is an Independent Consultant to several leading companies and marketing and retailing specialist. He is a leading business academic, former Head of Business Studies at Greenwich University and the author of five books.










Altre Informazioni

ISBN:

9781403919106

Condizione: Nuovo
Dimensioni: 216 x 140 mm
Formato: Copertina rigida
Illustration Notes:XVI, 187 p.
Pagine Arabe: 187
Pagine Romane: xvi


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