Sport Business in the United States Contemporary Perspectives

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of womens sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the worlds single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

1 Management and Marketing of Sports in the U.S.: An Introduction Don Lee, Demetrius Pearson, Michael Cottingham, Myungwoo Lee, Ho Yeol Yu, Brenda G. Pitts and James J. Zhang 2 The Governance of Sports in the USA Spencer Harris and Scott Jedlicka 3 Development of Youth Sport: A Historical Perspective John Coles and Emily Wright 4 Youth and High School Sports in the United States: Structural and Gender Perspectives Cassandra J. Coble and Hope Grame-Zeller 5 Marketing Practices in National Junior College Athletic Association Mens Basketball Programs Tiffany Y. Barney, Janette R. Hill, Robert C. Lynall and James J. Zhang 6 Critical Leadership in the Management and Marketing University Athletics David A. Paitson, Ryan K. Zapalac and James J. Zhang 7 Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach Brian H. Yim, Kevin K. Byon, Thomas A. Baker and James J. Zhang 8 Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature Brandon Mastromartino 9 Consumer Behavior of Womens Sports Lauren M. Johnson, Demetrius W. Pearson, Ryan K. Zapalac and James J. Zhang 10 BIRFing and CORSing of Sport Fans: A Case Analysis Don Lee, David Walsh, Lee-Seob Maeng and Myungwoo Lee 11 Internships, Practicum, and Professional Marketability Sara Gershon, Brandon Mastromartino and James J. Zhang 12 Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis Eddie T. C. Lam and James J. Zhang

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA. James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.