Sport Broadcasting for Managers

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

1          Sport Broadcasting for Managers: Managerial Dimensions             Stephen Frawley and Hunter Fujak  2          Regulating the Digital Sports Broadcasting Market: New Players; Old Problems             Tom Evens and Paul Smith  3          Sport Audience Measurement             Hunter Fujak and Adam Karg  4          Broadcast Production and Logistics             Simon Wilmot  5          The Economics of Sport Broadcasting             Michael Mondello and John Fortunato  6          Valuation and Negotiation of Sport Broadcast Rights             Antoine Feuillet and Nicolas Scelles            7          International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports             Harry Arne Solberg and Terje Gaustad  8          Broadcast Forms and their Managerial Implication             Sarah Wymer and Ashleigh-Jane Thompson  9          Understanding Media Consumers             Adam Karg  10        Examining the Relationship Between Sport Broadcasting and Sports Betting             Hibai Lopez-Gonzalez  11        Critical Issues and Future Directions in Sport Broadcasting             Hunter Fujak and Stephen Frawley

Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia.  Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.