Software Product Management The ISPMA-Compliant Study Guide and Handbook

This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.

Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland. 

Introduction and Foundations.- Software Product Management Essentials.- Software Product Management Framework.- Product Strategy.- Product Strategy Essentials.- Business Aspects.- Pricing.- Ecosystem Management.- Legal Aspects.- Product Planning.- Product Requirements Engineering.- Release Planning.- Roadmapping.- Product Life Cycle Management.- Impact From Development Methodologies.- Strategic Management.- Corporate Strategy.- Portfolio Management.- Innovation Management.- Resource Management.- Market and Product Analysis.- Orchestration of the Organization’s Functional Areas.- Development.- Marketing.- Sales and Distribution.- Service and Support.- The Role of SPM as Orchestrator.- The Future of SPM.- Addendum: SPM in Different Business Scenarios.- Bibliography.

Hans-Bernd Kittlaus is the owner and CEO of InnoTivum Consulting, which he founded in 2001. Before he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization) and Head of Software Product Management and Development units of IBM. His main focus area is software product management. Hans-Bernd has been working as a trainer, coach and consultant for both corporate IT organizations and companies in the IT industry. He has published numerous books and articles, his latest being “Software Product Management and Pricing” (Springer). He is Diplom-Informatiker (corresponds to M.S. in Computer Science) and certified as ISPMA Certified Software Product Manager, Scrum Product Owner, and PRINCE2 Practitioner. He is a member of ACM (Association for Computing Machinery, USA), GI (Gesellschaft für Informatik, Germany) and board member of ISPMA (International Software Product Management Association).

Dr. Samuel A. Fricker is Assistant Professor in the Software Engineering Research Laboratory (SERL Sweden) at Blekinge Institute of Technology (BTH). He has more than ten years experience as senior consultant, global process responsible, lecturer, and senior researcher with companies at any scale, from startups to Fortune500. Dr. Fricker is chairperson of the ISPMA. His research interests focus on planning and measuring the success of software products. He was industry chair of the 19th IEEE International Requirements Engineering Conference RE’11, is program chair of the European Requirements Engineering Conference RefsQ 2015, and is a board member of the Product Management Festival.