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allen jesmond; chudley james - smashing ux design

Smashing UX Design Foundations for Designing Online User Experiences

Name: Smashing UX Design
Price: 33,60 € EUR
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Author: Allen Jesmond; Chudley James
ISBN: 9780470666852

allen jesmond; chudley james

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Genere:Libro

Lingua: Inglese

Editore:

Trama

The ultimate guide to UX from the world's most popular resource for web designers and developers

Smashing Magazine is the world's most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX).

The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects.

The authors share their top tips from their collective 30 years of working in UX including:
* Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops
* How to plan UX projects to suit different budgets, time constraints and business objectives
* Case studies from real UX projects that explain how particular techniques were used to achieve the client's goals
* Checklists to help you choose the right UX tools and techniques for the job in hand
* Typical user and business requirements to consider when designing business critical pages such as homepages, forms, product pages and mobile interfaces as well as explanations of key things to consider when designing for mobile, internationalization and behavioural change.

Smashing UX Design is the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have 'UX' in your job title or not.

Note Editore

Everything You Need to Plan, Research, and Design Great User Experiences

UX design is one of the hottest growth areas on the web. The demand for good UX practitioners has never been greater. A great user experience is now recognized as a fundamental quality of successful digital products. So how do you design great user experiences if you don t have a UX expert on hand to help you? What are the key tools and techniques every UX specialist should have at their disposal?

Smashing UX Design is a practical reference manual for UXers, designers, developers, and product managers to refer to as the UX expert on their bookshelf.

Written by two of the UK s foremost UX practitioners, Smashing UX Design provides you with a solid foundation in UX principles and practices. It includes ready–to–use tools and techniques for designing commercially successful digital products. You will learn how to satisfy users needs, meet their expectations and beyond. It covers all the bases, including:

Understanding User–Centered Design
Planning UX Projects and Evaluating UX Designs
Understanding User and Business Needs
Conducting Usability Testing, Requirements Workshops, Contextual Research, and More
Learning UX Design Tools and Techniques
Task Modeling, Information Architecture, Site Maps, Wireframes, and More
Design Recipes for Great UX Components such as Homepages and Product Pages

Smashing UX Design provides web designers and developers with all the tools, techniques, and practical, hands–on guidance they need to make their lives easier.

www.wiley.com/go/smashing

Sommario

PART I: UX PROCESSES AND PROJECTS 1

Chapter 1: Understanding the User–Centered Design Process 3

Chapter 2: Planning UX Projects 23

PART II: UX RESEARCH AND EVALUATION TOOLS AND TECHNIQUES 47

Chapter 3: Planning and Conducting Effective Stakeholder Interviews 49

Chapter 4: Organizing and Running a Successful Requirements Workshop 59

Chapter 5: Planning, Conducting, and Analyzing a Usability Test 73

Chapter 6: Gaining Useful Insights from Competitor Benchmarking 97

Chapter 7: Conducting Effective Contextual Research 105

Chapter 8: Using Analytics to Uncover Interesting User Behavior 113

Chapter 9: Designing, Launching, and Analyzing a Successful Survey 129

Chapter 10: Conducting a Useful Expert Review 143

PART III: UX DESIGN TOOLS AND TECHNIQUES 155

Chapter 11: Planning and Running Successful Ideation Workshops 157

Chapter 12: Creating Task Models and User Journeys That Convey Real User Behavior 173

Chapter 13: Creating Customer Experience Maps to Help Visualize the User Experience 189

Chapter 14: Creating Useful Persona Profiles 199

Chapter 15: Designing Usable Information Architectures 211

Chapter 16: Using Sketching to Generate and Communicate Ideas 237

Chapter 17: Designing Great Wireframes 247

Chapter 18: Using Prototypes to Bring Your Ideas to Life 263

PART IV: UX COMPONENTS DECONSTRUCTED 275

Chapter 19: Navigation UX Deconstructed 277

Chapter 20: Homepage UX Deconstructed 287

Chapter 21: Category Page UX Deconstructed 297

Chapter 22: Search UX Deconstructed 303

Chapter 23: Product Page UX Deconstructed 313

Chapter 24: Shopping Cart and Checkout UX Deconstructed 323

Chapter 25: Article and Content Page UX Deconstructed 335

Chapter 26: Photo UX Deconstructed 341

Chapter 27: Help and FAQ UX Deconstructed 349

Chapter 28: Forms UX Deconstructed 355

Chapter 29: Tables, Charts, and Data UX Deconstructed 365

Chapter 30: Great Client UX Deconstructed 371

Chapter 31: Designing for Behavioral Change 377

Chapter 32: Designing for Internationalization 385

Chapter 33: Designing for Mobile 395

Index 407

Autore

James Chudley and Jesmond Allen are User Experience Directors at cxpartners, a user experience consultancy based in Bristol, UK. Between them, they have more than 30 years experience of designing and evaluating digital products for clients who represent the best of the web.