Shoot, Edit, Share Video Production for Mass Media, Marketing, Advertising, and Public Relations

Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

Table of Contents Acknowledgments Chapter 1: Getting Started Phase 1: Preproduction The Treatment Media Audit Phase 2: Production Shooting in the Field vs. Studio Phase 3: Postproduction and Distribution Types of Evaluation Production Process Checklist Chapter 2: Studio Production Studio Positions Floor Director Cues Control Room Video Switcher Directing Cues Three-point Lighting Lighting Plot Floor Plan Directing Checklist Chapter 3: The Camera Parts of the Camera Types of Shots Breaking Action Down Camera Movements White Balancing Shooting Great Video Checklist Chapter 4: Sound Types of Microphones Pickup Patterns Audio Board Monitoring Sound Conducting a Mic Check Audio Production Checklist Chapter 5: Telling a Story Know Your Target Audience What’s the Focus of Your Story? Tell Your Story Through People 5W’s and H Show Don’t Tell Using Sequences to Tell Stories Scripting Formats Storyboarding Storytelling Checklist Chapter 6: Shooting Video & Field Production The Tripod Composition and Framing Balance Rule of Thirds Headroom Noseroom Leadroom Frame Within a Frame Cutaways Jumpcuts Shots that Help Tell the Story Shooting Video and Field Production Checklist Chapter 7: Nonlinear Editing Time Code Logging Video Insert Edits Overwrite Edits Matching Pictures to Words Continuity Use of Computer Generated Effects Editing Your Audio Use of Music Layering Sound Editing Process Chapter 8: Graphics Types of Graphics Key Design Principles Chroma Key Branding Graphics Checklist Chapter 9: Online and Viral Video Shooting for the Small Screen Have a Hook Short and Simple Storytelling Social Media Successful Social Media Campaigns with Videos What is a Viral Video? Examples of Viral Videos in Different Categories Tips for Getting Your Video to Go Viral Online and Viral Video Checklist Image Credits

Kirsten Johnson, Ph.D., is an Associate Professor in the Department of Communications at Elizabethtown College. She has a Ph.D. from Drexel University, a M.S. degree in Telecommunications from Kutztown University, and a B.A. in Journalism and Mass Communication from Drake University. Dr. Johnson worked in radio and television for nearly a decade, including WOI-TV in Des Moines, Iowa and WGAL-TV in Lancaster, Pennsylvania. Jodi Radosh, Ph.D., is an Associate Professor of Communication and Associate Director of the Holleran Center for Community Engagement at Alvernia University in Reading, Pennsylvania. She earned a Ph.D. in Mass Media and Communications and a M.J. degree in Journalism from Temple University. She received a B.A. in Communications and English from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV in Lancaster, Pennsylvania.