From lavish events shimmering with high-profile personalities like Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, and Donald Trump, the legendary leader of fashion luxury retail, Ira Neimark, accounts through personal anecdotes not only how he and his talented fashion and merchandising team brought Bergdorf Goodman to its fashion leadership position, but also how and why Bergdorf helped build the fashion industry during one of the most exciting periods in fashion history - the late Sixties through the early Nineties. Equally important, the author concludes with his views on how many retailers today have taken steps to increase their profits by reducing the expense of service, resulting in the loss of customer loyalty. Speaking to such current challenges and raising possibilities for better business practices, the author shares 'Lessons Learned', insights from his own legendary career, throughout this book. The Rise of Fashion, The Fall of Service, and Lessons Learned at Bergdorf Goodman is a valuable resource for every student and professional who aspires to succeed in the business of luxury fashion or any other career.
