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shaw colin - revolutionize your customer experience

Revolutionize Your Customer Experience




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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 09/2004
Edizione: 2005





Trama

In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.




Sommario

Are You Missing the Gorge? Please Hold Your Call is Important to Us The Guiding Principles The Enablers Sensory Experiences NaIve Orientation Transactional Orientation Enlightened Orientation Natural Orientation NaIve to Natural Self-Assessment Summary Understanding, Action & Embedding Case Study: From the Most Ridiculed to the Most Respected Case Study: Build a Bear Workshop Conclusion




Autore

COLIN SHAW is a Founding Partner of Beyond Philosophy and a leading expert on the Customer Experience. He is the author, with John Ivens, of the groundbreaking book, Building Great Customer Experiences and has worked with blue chip companies including Mars Ltd., Rank Xerox and BT. Previously he was Director of Customer Experience for one of the world's largest global companies. Colin has delivered keynote speeches on customer experience worldwide and appears frequently in newspapers, television and radio.










Altre Informazioni

ISBN:

9781403936035

Condizione: Nuovo
Dimensioni: 235 x 155 mm
Formato: Copertina rigida
Illustration Notes:XX, 220 p.
Pagine Arabe: 220
Pagine Romane: xx


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