Reputation in Artificial Societies Social Beliefs for Social Order

Reputation In Artificial Societies discusses the role of reputation in the achievement of social order. The book proposes that reputation is an agent property that results from transmission of beliefs about how the agents are evaluated with regard to a socially desirable conduct. This desirable conduct represents one or another of the solutions to the problem of social order and may consist of cooperation or altruism, reciprocity, or norm obedience.
Reputation In Artificial Societies distinguishes between image (direct evaluation of others) and reputation (propagating meta­belief, indirectly acquired) and investigates their effects with regard to both natural and electronic societies. The interplay between image and reputation, the processes leading to them and the set of decisions that agents make on their basis are demonstrated with supporting data from agent­based simulations.

Order: Old Problems, New Challenges, and Reusable Solutions.- 1. Old Social Problems.- 2. Infosocial Challenges.- 3. Emergent order Vs. Designed control.- 4. Actuality of Reputation: Spontaneous social Control.- 5. Impact on Infosocieties.- 6. About This Book.- I. The State of the Art.- 1. Why Bother with Reputation?.- 2. Theory and Practice of Cooperation: Focusing on the Reputed Agent.- 3. The Shadow of the Future.- II. Reputation Transmission.- 4. An Alternative Perspective: The Reputing Agent.- 5. Advantages of Reputation Over Repeated Interaction.- 6. Whether, Why, and Whom to Tell.- III. What Reputation is Good for.- 7. Reciprocal Altruism Reconsidered.- 8. Informational Altruism.- 9. False Reputation.- IV. Advantages of the Present Approach.- 10. Social Impact of Reputation.- 11. Reputation in Infosocieties.- Concluding Remarks.