Pervasive Information Architecture Designing Cross-Channel User Experiences

As physical and digital interactions intertwine, new challenges for digital product designers and developers, as well as, industrial designers and architects are materializing. While well versed in designing navigation, organization, and labelling of websites and software, professionals are faced the crucial challenge of how to apply these techniques to information systems that cross communication channels that link the digital world to the physical world.

Pervasive Information Architecture provides examples showing why and how one would:

• Model and shape information to adapt itself to users' needs, goals, and seeking strategies
• Reduce disorientation and increase legibility and way-finding in digital and physical spaces
• Alleviate the frustration associated with choosing from an ever-growing set of information, services, and goods
• Suggest relevant connections between pieces of information, services and goods to help users achieve their goals.

*Master agile information structures while meeting the unique user needs on such devices as smart phones, GPS systems, and tablets

*Find out the 'why' and 'how' of pervasive information architecture (IA) through detailed examples and real-world stories

*Learn about trade-offs that can be made and techniques for even the most unique design challenges

An ICT professional since 1989 and a practising information architect since 1999, Andrea holds a PhD in Legal Informatics and a MA in Architecture and Industrial Design, and he is currently President of the Information Architecture Institute.

He pretends to play the piano, reads far too many books, chairs the Italian IA Summit, and co-founded the Journal of Information Architecture.
Luca is a freelance information architect. One of Italy's pioneer, he has been a speaker at several international conferences - including EuroIA, the IA Summit, and HCI International.

Luca is the co-author of the book Organizing Knowledge: From Libraries to Information Architecture for the Web (Tecniche Nuove, 2006) and the author of Information Architecture: From Everyday things to the Web (Apogeo, 2007).

He is a member of the EuroIA Organizing Committee, sits on the Italian IA Summit Board, and is and editor for the Journal of Information Architecture.