Graphic design which fulfills aesthetic needs, complies with the laws of form and the exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirros, groups, and regroups is not good design if it is irrelevant. Graphic design which evokes the symmetria of Vitruvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; wich is a good gestalt, generated by intuition or by computer, by invention of by a system of coordinates is not good design if it does not communicate.
