Millennial Philanthropy Next Generation Fund Development for Professionals and Nonprofits

Nearly 75 million people make up the Millennial generation in the United States, and yet, for many nonprofits, this generation remains an untapped resource. The most significant transfer of wealth known as the Great Transfer of Wealth is shifting from older generations to the Millennials and younger ones. This transfer has prompted nonprofits to navigate new realities caused by the pandemic and other social issues. Nonprofits should consider Millennials as a valuable source of people, power, and philanthropic support. Dr. Holly Hull Miori, an academic, researcher, and fundraising professional, has developed a comprehensive guide that explores the potential roles that Millennials can and should assume in nonprofits, including those of donors, board members, and volunteers. Her guide is designed to engage both academic and nonprofit/fundraising audiences, offering insights and actionable strategies for unlocking the potential of this emerging group. The book presents six distinct findings, providing innovative ideas that nonprofits and fundraisers can implement to engage the Millennial generation effectively. It features a combination of case studies and a roadmap to help readers gain practical insights into engaging this demographic group.

Chapter 1: philanthropy and the millennial generation.- chapter 2: the nonprofit landscape: how to prepare for the future.- chapter 3: talking ‘bout my generation: bvb millennial case study.- chapter 4: time is money: grace millennial case study.- chapter 5: a look behind the numbers: grace millennial case study.- chapter 6: who’s next?: paper for water generation z case study.- conclusion: how to reach millennial donors.

Holly Hull Miori, PhD, CFRE has a nearly twenty-year career in fundraising and foundation work, where she has raised funds both locally and nationally in higher education, healthcare, social services, arts and human rights, and Holocaust education. She serves as a senior fundraiser in higher education where she loves connecting donors with their passions. Holly earned a bachelor’s degree in both religion and communication arts from Austin College in Sherman, TX and received her master’s in theological studies from Brite Divinity School at Texas Christian University. She also holds a Master’s in public affairs from The University of Texas at Dallas and holds her PhD in public affairs in 2021 where she focused on millennial philanthropy. She also focuses her research on trends in philanthropy including faith-based fundraising, family foundations, and conscious capitalism. She has held her CFRE since 2013. Holly gives back by serving as a board member for Paper for Water and AFP chapters including Dallas and Fort Worth, and is president of AWARE Dallas, a fund at The Dallas Foundation, and a member of the grants review committee for Colleyville Woman’s Club. She supports AFP International by serving on the Government Relations Committee. Holly was awarded the PhD fellowship by Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)) in 2020  and a sought after academic instructor and speaker on fundraising trends. She is also a past fellow of the Lake Institute at Lilly Family School of Philanthropy.  She is co-owner of CTD Initiative, LLC with her husband Michael.