1. A History of Media Effects Research Traditions Peter Vorderer, David W. Park, and Sarah Lutz 2. Media Effects Theories: An Overview Patti M. Valkenburg and Mary Beth Oliver 3. The World of News and Politics Yariv Tsfati and Nathan Walter 4. News Framing Theory and Research David Tewksbury and Dietram A. Scheufele 5. Cultivation Theory, Media, Stories, Processes, and Reality Rick Busselle and Jan Van den Bulck 6. Media Priming and Accessibility David R. Ewoldsen and Nancy Rhodes 7. Social Cognitive Theory Marina Krcmar 8. Currents in the Study of Persuasion James Price Dillard 9. Narrative Effects Melanie Green, Helena Bilandzic, Kaitlin Fitzgerald, and Elaine Paravati 10. Media Choice and Selective Exposure Silvia Knobloch-Westerwick, Axel Westerwick, and Daniel J. Sude 11. Media and Emotion Robin L. Nabi 12. Media, Identity, and the Self Jonathan Cohen, Markus Appel, and Michael D. Slater 13. Media Psychophysiology and Neuroscience: Bringing Brain Science into Media Processes and Effects Research Paul D. Bolls, René Weber, Annie Lang, and Robert F. Potter 14. Media Violence and Aggression Jessica Taylor Piotrowski and Karin M. Fikkers 15. Media and Sexuality Paul Wright 16. Media Stereotypes: Content, Effects, and Theory Travis L. Dixon 17. Eudaimonia as Media Effect Arthur A. Raney, Mary Beth Oliver, and Anne Bartsch 18. Advertising Effects and Advertising Effectiveness Louisa Ha 19. Educational Media for Children Amy B. Jordan and Sarah E. Vaala 20. Media Effects and Health Jessica G. Myrick 21. Entertainment and Enjoyment as Media Effect Arthur A. Raney and Jennings Bryant 22. Video Games Christoph Klimmt and Daniel Possler 23. Psychological Effects of Interactive Media Technologies: A Human–Computer Interaction (HCI) Perspective S. Shyam Sundar and Jeeyun Oh 24. Social Media Jesse Fox and Bree McEwan 25. Effects of Mobile Communication: Revolutions in an Evolving Field Scott W. Campbell and Rich Ling 26. Virtual Reality in Media Effects Sriram Kalyanaraman and Jeremy Bailenson 27. Cross-Cultural Media Effects Research Jinhee Kim and Kimin Eom