Made to Serve – How Manufacturers can Compete Through Servitization and Product Service Systems How to manufacturers can compete through servitization and product-service systems

Professionals in this new area urgently need a text that explains the concepts of servitization and what it takes to apply these.  There are four parts to the book that collectively give a transformation story, namely: First, the authors illustrate the conditions in the business world that are causing services to become increasingly relevant for manufacturers.  Secondly, they provide illustrations and examples of a services-led competitive strategy, and pay particular attention to those advanced services that are most widely associated with servitization.  Thirdly, this book paints a picture of what it takes to compete on the basis of advanced services, and the technologies and practices that leading manufacturers have adopted.  Finally, the authors present a methodology that can be used to give a quick assessment of the relevance of a services-led competitive strategy to a manufacturer.      The authors goal in this accessible and example-packed book has been to provide an authoritative guide that equips mainstream manufacturers to understand fully the relevance of servitization to their business.   

A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a strange new world. Written by a team of internationally respected servitization experts and innovators, this book provides you with a detailed road map for successfully navigating the servitization terrain. Unlike most authors on the subject who merely sing the praises of servitization, Baines and Lightfoot provide you with a framework for accessing the feasibility of adopting a services-led competitive strategy in your company, along with strategies for designing and implementing the kinds of service offerings customers increasingly are coming to expect. Grounded in real-world practice and supported by a wealth of up-to-the minute research, this book helps ease the way for manufacturers considering adopting a servitization model Shows how to exploit your company's manufacturing competencies to build a strong servitization element without becoming "just another services company" Provides numerous illustrations and examples of services-led competitive strategies, with an emphasis on the advanced services most widely associated with servitization worldwide Packed with fascinating and instructive case studies from leading manufacturing firms across industry sectors, including Caterpillar, Rolls-Royce, Alstom, MAN, Xerox and others