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campbell colin (curatore); ma junzhao (jonathon) (curatore) - looking forward, looking back: drawing on the past to shape the future of marketing
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Springer

Pubblicazione: 08/2016
Edizione: Softcover reprint of the original 1st ed. 2016





Trama

This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  











Altre Informazioni

ISBN:

9783319373621

Condizione: Nuovo
Collana: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Dimensioni: 279 x 210 mm
Formato: Brossura
Illustration Notes:XXXII, 922 p.
Pagine Arabe: 922
Pagine Romane: xxxii


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