There is an essence to London style and you find it in the small, off-the-radar places: the one-off shops, street markets, corner pubs and local restaurants that Londoners themselves go to. "London Style Guide" takes you on a journey to the heart and soul of London, revealing more than 150 hidden and stylish venues that make this city unique. Author and journalist Saska Graville breaks the city down by village, unveiling the places the locals love. Rather than the more familiar iconic spots, these places share a certain eccentricity, quirkiness and independence of spirit. Also featured are some of the Londoners behind the shops, cafés and hotels, and Saska asks them to reveal their city secrets.