It's the Customer, Stupid! – 34 Wake–Up Calls to Help You Stay Client–Focused 34 Wake-up calls to hel you stay client-focused

Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.
* Get proven steps to REALLY put your customer at the center of what you do
* Distinguish your business from the competition by understanding the principle that good sales ARE good service
* Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily


It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

 Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why.  However, ninety-FIVE percent will become loyal customers again if their needs and problems are addressed and remedied.  Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and - more importantly - keeping happy the ones you have.  The book explains the common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. The book explains how to do things that may be inconvenient for you, but your customers will love. And you'll love the effect on sales!  Hard-hitting principles include: In many service industries, the quality of service is one of the few variables that can distinguish a business from its competition. A good sale is GOOD SERVICE. Part of every sale should be an extensive overview of the service you intend to render as part of the sale. Ninety six percent of dissatisfied member clients do not complain of poor service. They figure, "What's the use? Nobody's listening!" Treat the people who do complain like gold, because they speak for all your dissatisfied customers. Return calls the same day in which a complaint comes  

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!