Innovation Management and Corporate Social Responsibility Social Responsibility as Competitive Advantage

This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.

Corporate social responsibility as a driver of innovation.- Managing sustainable innovation.- CSR and innovation: A holistic approach from a business perspective.- Integrating CSR in innovation value networks.- The art of responsible change.- X-IDEA: How to use a systematic innovation method for social innovation projects.- Innovation, business models, and catastrophe. Reframing the mental model for innovation management.- CSR behavior – Between altruism and profit maximization.- Sustainability in fashion- An oxymoron?.- The Bosch Group’s approach to innovation and sustainability communication.- CSR and innovation: Anchoring sustainability in Henkel’s innovation process.- GoGreen technologies – Environmental innovation at Deutsche Post DHL Group.- CSR as a driver of innovation at Swiss post.- The Responsible Business Model: Perspectives from the Tata Group.- Impact of Corporate Social Responsibility on innovation activities: The case of Xerox.- GeSI and the holistic approach to sustainability.- Sustainable entrepreneurship: Family firms as sustainability pioneers.- Socially driven stakeholder networks of German family-owned companies as enablers of economic success - A theoretical and empirical study.- Supplier engagement in the sustainable innovation process – A qualitative analysis of Austrian SMEs.- Corporate Social Responsibility: Australian case study innovation capabilities:  Not for profit: transforming families and children.       

Reinhard Altenburger is Professor for Strategic Management, Corporate Social Responsibility and Innovation at the IMC University of Applied Sciences in Krems, Austria. He is the author and co-author of four books in the field of management and retail banking and has edited five volumes on Value-based Management and Corporate Social Responsibility and Innovation. He is a frequent speaker at international conferences in Europe, America and Asia.