1 Why Americans Hate Pollsters, 2 In Defense of Pollsters, 3 The Giant Polling Industry, 4 Reputable Pollsters Hate Bad Polls, 5 But There Are Plenty of Good Polls, 6 Why the Media Love (But Sometimes Hate) Polls, 7 Today's Politicians Live and Die by Polls, 8 Polls, the Clinton-Lewinsky Scandal, and Democracy, 9 Polling in Other Countries, 10 Testing the Pollsters: How Accurate Were the Pollsters' Predictions in the 2000 Presidential, U.S. Senate, and Gubernatorial Races?, 11 Epilogue: Public Opinion Polling Can and Should Be Defended