Health, Tourism and Hospitality Spas, Wellness and Medical Travel

Health, Tourism and Hospitality: Wellness, Spas and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services. The only book to offer a complete overview and introduction to health tourism and hospitality this 2nd Edition has been updated to include: Expanded coverage to the hospitality sector with a particular focus on spa management. New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market. Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self help market, impacts of economic recession, spa management and customer loyalty.
New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others. Written in a user friendly style, this is essential reading for students studying health tourism and hospitality.

Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services. The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include: •Expanded coverage to the hospitality sector with a particular focus on spa management.•New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market.•Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty.•New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others. Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.

Part 1: History and Development of Health, Wellness and Medical Tourism 1. Definitions and Concepts 2. An Historical Overview 3. A Geographical and Regional Analysis 4. Leisure, Lifestyle and Society Part 2: Managing and Marketing Health, Wellness and Medical Tourism 5. Demand and Motivation of Tourists 6. Targeting and Branding 7. Planning and Management 8. Future Trends and Predictions Part3: The International Context for Health, Wellness and Medical Tourism: Case Studies Spa Developments 9. SpaFinder Wellness Trends: What they Teach us and Why they are Important Susie Ellis 10. Spa Lifestyle Resort Communities and Staycations Mick Matheusik 11. The Rise of Destination Spas in Emerging Economies: A Case Study of GOCO Hospitality's Qatar and China Destination Spa Projects Ingo Schweder 12. The Russian Spa Market: Diverse and Maturing Elena Bogacheva 13. Italian Spas Today: Demand and Offer Evolution and Trends Sonia Ferrari 14. Traditional Spas: Between Health and Wellness Tourism: The Trentino Strategy to Face the Challenge of the Market Geradine Parisi 15. Day Spa Revenue Management: Some Examples from Italy Patrizia Modica and Elisa Scanu 16. A Multipurpose Wellness Park – The Case Study of Hamat Gader, Israel Yechezkel Israeli 17. Benchmarking Pilot Study for Hungarian Wellness and Spa Hotels Andrea Vermesi 18. Comparative Analysis of Health Tourism Products and Online Communication of Selected Hungarian Spas and Hotels Krisztina Priszinger and Katalin Formádi 19. Sleep Therapy: A Case Study from Tervis Medical Spa, Estonia Inna Bentsalo 20. Benefits of Higher Education to the International Spa Industry: A UK Perspective Kathryn Dowthwaite and Sarah Rawlinson 21. Labour and Compensation Structure of the Spa Industry in Canada Marion Joppe 22. Joining Together and Shaping the Future of the Global Spa and Wellness Industry Susie Ellis Health Tourism Destinations 23. Wellness tourism development in Slovenia in the last two decades Sonja Sibila Lebe 24.Wellness and Spa Provision in the Silesian Health Resorts of Poland Andrzej Hadzik, Dorota Ujma and Sean Gammon 25. History, Traditions and the Recent Trends in the Spa Industry in the Czech Republic Alexey Kondrashov 26.Special health tourism products in the Bükk and Mátra region Lóránt Dávid, Bulcsú Remenyik and Csaba Szucs 27. Health Tourism and Horse Milk Therapy in Kyrgyzstan Ingeborg Nordbø and Elvira Sagyntay Kyzy 28.Wellbeing Tourism in Finland Henna Konu, Anja Tuohino and Peter Björk 29. Health Leisure Market - the evolution in Portugal Nuno Gustavo and Fernando Completo 30. The Holy Himalayas: An Adobe to Wellness Parikshat Singh Manhas 31. Te Aroha Wellness Tourism: Yesterday and Today Maria Hyde-Smith and John S. Hull 32. Revitalising the Healing Tradition: Thermal Springs in the Western Cape Mark Simon Boekstein 33. Opportunities and barriers to Sustainable Health Tourism Development at the Israeli Dead Sea region Dalit Gasul 34. Heritage and the Renaissance of Domburg as a Health Resort Peter Kruizinga 35. Health Cuisine – a new health destination marketing tool Nico Dingemans Wellbeing, Holistic and Spiritual Tourism 36. The Social Construction of Travelling for Wellbeing in Australia Alison van den Eynde and Adrian Fisher 37. Building Tourism and Wellbeing Policy: Engaging with the Public Health Agenda in the UK Heather Hartwell, Ann Hemingway, Alan Fyall, Viachaslau Filimonau, Stacy Wall, and Neil Short 38. Activities as a component of a Social Tourism Holiday Experience Riikka Ilves and Raija Komppula 39. Research on Preventive Wellness in the Netherlands Jacques Vork and Angelique Lombarts 40. Natural Wellness: The Case of Icelandic Wilderness Landscapes for Health and Wellness Tourism Edward H. Huijbens 41. Global Wellness in Sedona Arizona Mia Mackman 42. A New Age in Tourism: A Case Study of New Age Centres in Costa Rica Marinus C. Gisolf 43. The Holistic Approach of Ayurveda based Wellness Tourism offered in Kerala Ramesh Unnikrishnan 44. Meditation Tourism: Exploring the Meditation Flow Experience and Well-Being Tzuhui A. Tseng and Ching-Cheng Shen 45. The Propensity of Yoga Practitioners to Become Tourists: A Case Study of Budapest Ivett Sziva, Noémi Kulcsár and Melanie Smith Medical Tourism and Medical Wellness 46. Apollo Hospitals Group: A Key Player in the Indian Medical Tourism Industry Anita Medhekar 47. The UK National Health Service and International Patients Neil Lunt, Johanna Hanefeld, Daniel Horsfall and Richard D. Smith 48. Kurotel – Turning a Dream into Reality: Milestones and Keys to Success Victoria Winter 49. The Gawler Foundation in Australia: Wellness and Lifestyle-based Therapeutic Retreats for People with Serious Illnesses Cornelia Voigt 50. Challenges of Balneotherapy development in Oyoun Moussa, Egypt Islam Elgammal and Heba Elakras

Melanie Smith is an Associate Professor and Researcher in Tourism at the Budapest College of Communication and Business, Hungary. She is also Chair of ATLAS (Association for Tourism and Leisure Education), which has around 300 members in 70 countries. She has been working for ten years on issues relating to wellness and holistic tourism, including research projects and the publication of several journal articles and book chapters. She was Founder of the ATLAS (Association for Tourism and Leisure Education and Research) Spa and Wellness Special Interest Research Group in 2007. László Puczkó (PhD MSc MA CMC) is a managing director and head of tourism section at Xellum management consulting company and an international speaker. His main areas of expertise are in tourism research, strategy preparation, planning and management in the following areas: health/wellness/spa tourism, heritage and cultural tourism, national/regional/local planning, product and project development and experience mapping and enhancement.