From Networks to Netflix A Guide to Changing Channels

Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux. Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world. An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.

Introduction 1. Pluto TV: Channels, Portals, and the Changing Television Cosmos Derek Johnson Broadcast Legacies 2. ABC: Crisis, Risk, and the Logics of Change Kristen J. Warner 3. The CW: Media Conglomerates in Partnership Caryn Murphy 4. PBS: Crowdsourcing Culture Since 1969 Michele Hilmes 5. Telemundo: Telenovelas for the Twenty-First Century Juan Llamas-Rodriguez 6. TV Globo: Global Expansions and Cross-Media Convergence from Broadcast to Streaming Courtney Brannon Donoghue 7. MeTV: Old Time TV’s Last Stand? Derek Kompare Cable and Satellite Survivors 8. NewsNation: Local Broadcasting, National Cable Channels, and the Evolution of WGN Christine Becker 9. Cartoon Network: Adult Swim and the Evolving Use of "Edge" Jacob Mertens and Lauren E. Wilks 10. Nick Jr.: Shifting Conglomerate Strategies from Scheduling to Intellectual Property Erin Copple Smith 11. Freeform: Shaking Off the Family Brand within a Conglomerate Family Barbara Selznick 12. Comedy Central: Trying to Grow Up by Getting Younger Nick Marx 13. Bravo: Branding, Fandom, and the Lifestyle Network Martina Baldwin and Suzanne Leonard 14. AMC: Story Sync and Frictionless Fandom Suzanne Scott 15. Starz: Distinction, Value, and Fandom in Premium TV Myles McNutt 16. Playboy TV: Contradictions, Confusion, and Post-Network Pornography Peter Alilunas 17. El Rey: Latino Indie Auteur as Channel Identity Alisa Perren Streaming Ventures 18. Netflix: Streaming Channel Brands as Global Meaning Systems Timothy Havens and Ryan Stoldt 19. YouTube: The Interface Between Television and Social Media Entertainment Stuart Cunningham, Smith Mehta, Gabriela Lunardi, and Guy Healy 20. iQIYI: China’s Internet Tigers Take Television Michael Curtin and Yongli Li 21. Amazon Prime Video: Scale, Complexity, and Television as Widget Karen Petruska 22. The Roku Channel: Vertically Integrated Connected TV Ramon Lobato and Eleanor Patterson 23. OTV | Open Television: The Development Process Aymar Jean Christian 24. Revry: Making the Case for LGBTQ Channels Julia Himberg 25. iROKOtv: Drama for the "Small-Small" Screen Tori Omega Arthur 26. Crunchyroll: Contested Authenticity in the Creation of Niche Brand Communities Susan Noh 27. Viki: Governing Transnational Fandom via Platforms Wan-Jun Lu 28. Twitch.tv: Tele-visualizing the Arcade Matthew Thomas Payne Television Plus 29. Hulu: Negotiating National and International Streaming Evan Elkins 30. Hotstar: Reimagining Television Audiences in Digital India Shanti Kumar and Aswin Punathambekar 31. Abema TV: Where Broadcasting and Streaming Collide Marc Steinberg 32. Mango TV: The Rise of a State-Controlled Entertainer Xiaoying Han 33. Disney+: Imagining Industrial Intertextuality Kyra Hunting and Jonathan Gray 34. ESPN+: Subscribing to Diversity, Marginalizing Women’s Sports Jason Kido Lopez 35. Peacock: Network Heritage, Olympic Dreams, and the Transformation of NBC Sports Deborah L. Jaramillo 36. HBO Max: Media Conglomerates and the Organizational Logic of Streaming Gregory Steirer 37. Paramount+: "Peaking" Subscriber Interest in Legacy Television Franchises Derek Johnson

Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His books include Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture as well as Media Franchising: Creative License and Collaboration in the Culture Industries. He is also the co-author of Television Goes to the Movies, and the co-editor of books including Point of Sale: Analyzing Media Retail.