Praise for From Assets to Profits Competing for IP Value & Return
"A timely collection of insights from a cast of leading experts whose experience spans the entire IP ecosystem. Mr. Berman's examination of IP assets and business models--and their myriad dynamics and dependencies--provides a compass that leads readers through a changing landscape."
--Damon C. Matteo, Vice President & Chief Intellectual Property Officer, Palo Alto Research Center, a subsidiary of Xerox Corporation
"What is most impressive about Bruce Berman's new book is that it provides a holistic approach to IP management. For most patent holders, IP needs to serve the business, not be it. As many of the contributors to From Assets to Profits point out, considerations such as relationships, alliances, and competitive advantage provide most companies greater ROI than the siren song associated with patent royalties. From Assets to Profits is a welcome addition to the best thinking about managing intellectual assets."
--Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft
"From Assets to Profits provides a road map for helping IP holders move from an exclusionary strategy to a more inclusive one for creating meaningful profits. Bruce Berman's valuable book helps readers step seamlessly into the shoes of an IP chieftain, investor, broker, open-network innovator, litigator, and economist."
--Bill Coughlin, President & CEO, Ford Global Technologies, LLC
"When it comes to articulating the value and importance of intellectual property, no one does it better than Bruce Berman. In his fourth book, From Assets to Profits, Berman continues this quest, demonstrating how to profit from IP with concrete examples and insights from the industry's foremost experts. Like his previous books, this is a must-read for all business and finance executives. Berman's books are as conceptually brilliant and as innovative as the people and content they cover."
--Steve Lozan, Investment Manager & IP Sector Specialist, Smith Barney
