Ethnographic Research in the Social Sciences

This book is an essential guide to scientifically conducting contemporary ethnographic research at undergraduate, postgraduate, and doctoral levels in the social sciences, the humanities, and business studies. It addresses the methodological challenges of ethnographic research across the social sciences and highlights present time research areas, including digital ethnography, artificial intelligence, classroom pedagogy, hybrid organization, and many more. This volume is divided into three parts and can be a single source of reference that: Guides students through essential theoretical and conceptual aspects of ethnography Demonstrates the usage of ethnography in allied disciplines—psychology, healthcare, international border studies, linguistic, artificial intelligence, and organizational behaviour Demonstrates the application of ethnographic research in the field Presents valuable lessons from fieldwork experiences by different scholars across a variety of communities Includes dos and don’ts for early career and first-time researchers A step-by-step guide with student-friendly text, this book will be an essential supplementary reading across the social sciences and the humanities, especially for those conducting fieldwork in the Global South.

PART I: An Insight into Ethnography 1. Ethnography: A Progressive Methodological Approach Madhulika Sahoo and Anjali Kurane 2. Emic and Etic Approaches in Conventional and Contemporary Social Science Research Navaneeta Rath 3. Ethnographic Case Study Research: The Scope and Limits of Empirical Data Sattwick Dey Biswas 4. Ethical Issues in Ethnographic Research: A Methodological Practice in the Field Sumahan Bandyopadhyay 5. Ethnographic Techniques in Social Sciences Research Amrita Sahu and Madhulika Sahoo 6. Ethnographic Research in Social Sciences: Using RQDA (CAQDAS) for Data Analysis Surjit Kumar Kar and Debasmita Panigrahi PART II: Ethnography Then and Now: Use of Ethnography in Allied Disciplines 7. Ethnography in Education: Ethnographic Research Methods in Understanding Classroom Pedagogies Julie Lucille del Valle 8. Linguistic and Cultural Diversity: An Ethnographic Approach to Teaching and Learning of Language Tannistha Dasgupta 9. The Cultural basis of Human Behaviour and Ethnography Bhaswati Patnaik 10. Ethnography and Health Research: The Ins and Outs Shruti Singh Saxena and Nishant Saxena 11. International Borders Studies and Ethnography Research Challenges Ratna Dhar 12. Ethnography and Artificial Intelligence S. Sumathi, S. Manjubarkavi and P. Gunanithi 13. Exploring Hybrid Organizing through Organizational Ethnography Sushanta Kumar Sarma PART III: From Theory to Practice: Sharing Ethnography Fieldwork Experiences 14. The ‘Reflexive Rapport’ in a Participatory Ethnography Research with Slum Children in Bangladesh Rosie Yasmin 15. Smart City Stories: A Case Study of a City in South India Kanaka Himabindu Pottumuthu and Haripriya Narasimhan 16. Digital Ethnography: Opportunity and Challenges in Applying for Tribal Development Shree Bhagwan Roy 17. Recovering Health through Identity: The Sési Irékani-Buen Vivir in México for the P’urhépecha people Marco Ricardo Téllez Cabrera 18. An Exploratory Study of Witchcraft among Munda Tribes of Betakocha in India Prita Das Gupta, Dheeshana Jayasundara and Ewan Duarte 19. Social Construction of Gender and Ethnography: An Ethnographic Case study on Primary Educational Intuitions of Rural Bangladesh Tata Zafar 20. From Prescription to Application: Using Grounded theory-based Methods to Study Social Enterprises Ankita Tandon

Madhulika Sahoo is an anthropologist by training and is currently working as Assistant Professor (OPSC) at the Department of Anthropology, Kalahandi University, Odisha, India. She is also Director, Student Welfare and Placement, and syndicate member of Kalahandi University, Government of Odisha. Dr Sahoo has more than eight years of experience working in the development sector focusing on forced migrants and tribal development in India and the United Kingdom. She is also a managing editor of Avoidable Deaths Network. S. Jeyavelu is a management scholar, academician, process facilitator, consultant, and coach. He is currently working as Professor and Director, GITAM School of Business, GITAM, Bengaluru, Karnataka, India. He was the founding Dean, VIT-AP School of Business, VIT-AP University, Andhra Pradesh, India, where he started India’s first BBA programme with Liberal Arts foundation (2018–2021). Anjali Kurane is Senior Professor and Head, Department of Anthropology, Savitribai Phule Pune University, Pune, India. Professor Kurane has over 30 years of teaching experience and 16 years of administrative experience in the capacity of Former Dean, Faculty of Humanities; Director of Interdisciplinary Studies in Humanities and Social Sciences; Coordinator for Social Sciences and Humanities; and member of the Statutory Authorities of a University Board of Studies, Academic Council, Senate. She is also a member of the statutory authorities of university board of studies, academic council, and senate. She has received two awards and recognitions at international levels as Staff Fellow to Oxford Brookes University, the UK, and Ghent University, Belgium.