Entrepreneurial Motivations Strategies, Opportunities and Decisions

Entrepreneurship depends on the decisions that people make about how to undertake that process; however, in recent years, entrepreneurship research has focused largely on the environmental characteristics influencing firm founding and the characteristics of entrepreneurial opportunities, ignoring the role of human agency. This book, therefore, focuses on how human motivations influence the entrepreneurial process. It argues that the attributes of people making decisions about the entrepreneurial process influence the decisions that they make. The book particularly investigates whether entrepreneurial role models, social valuation of entrepreneurship, perceived knowledge of entrepreneurial support and barriers to starting a business, entrepreneurial intention, and its determinants are related to entrepreneurial motivation.

Featuring case studies that analyze the motivations that researchers have suggested should influence the entrepreneurial process, this book is beneficial to students, scholars, and practitioners in entrepreneurship.

Marco Valeri is a Senior Lecturer in Organizational Behavior in the Faculty of Economics at Niccolo Cusano University (Rome, Italy). He is also a Lecturer in Applied Organizational Behavior at Xenophon College (London, UK); Adjunct Professor at the Faculty of Social Sciences and Leisure Management, at the School of Hospitality, Tourism, and Events, at Taylor’s University (Malaysia); Associate Researcher in Strategy at the Magellan Research Center in the Iaelyon Business School at Jean Monet University (Lyon, France); and Honorary Associate Professor at the University of Pannonia (Hungary). His teaching and consultancy fields include strategic management, leadership development, cross-cultural management, and international hospitality management. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology, and network analysis.