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shams s m riad; kaufmann hans (curatore) - entrepreneurial challenges in the 21st century

Entrepreneurial Challenges in the 21st Century Creating Stakeholder Value Co-Creation

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 12/2017
Edizione: 1st ed. 2015





Trama

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.




Autore

Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD.

Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.










Altre Informazioni

ISBN:

9781349559725

Condizione: Nuovo
Dimensioni: 216 x 140 mm
Formato: Brossura
Illustration Notes:XIX, 268 p.
Pagine Arabe: 268
Pagine Romane: xix


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