Emerging Markets from a Multidisciplinary Perspective Challenges, Opportunities and Research Agenda

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.

Chapter 9: Exploring e-Business in Indian SMEs: Adoption, Trends and the Way Forward Chapter 30: Institutional Voids and Indian Automotive Industry: Challenges and Reflection

Yogesh K. Dwivedi is a Professor of Digital and Social Media, Director of the Emerging Markets Research Centre (EMaRC), and Director of Research in the School of Management at Swansea University, Wales, UK. His research interests are in the area of Information Systems (IS) including the adoption and diffusion of emerging ICTs and digital and social media marketing. He has published more than 100 articles in a range of leading academic journals and conferences. He has co-edited more than 15 books on technology adoption, e-government and IS theory and had them published by international publishers such as Springer, Routledge, and Emerald. He acted as co-editor of fifteen special issues; organised tracks, mini-tracks and panels in leading conferences; and served as programme co-chair of IFIP WG 8.6 Conference and Conference Chair of IFIP WG 6.11 I3E2016 Conference on “Social Media: The Good, the Bad, and the Ugly” . He is Associate Editor of European Journal of Marketing and Government Information Quarterly, Assistant Editor of JEIM and TGPPP and Senior Editor of Journal of Electronic Commerce Research. 

Nripendra P. Rana is an Associate Professor in the School of Management. With an academic and professional background in Mathematics and Computer Science and with PhD in Information Systems, his current research interests focus primarily upon adoption of emerging and cutting edge technology in general and e-government, m-government, e-commerce and m-commerce systems in particular. His work has been published in leading academic journals such as European Journal of Marketing, Information Systems Frontiers, Government Information Quarterly and Computers in Human Behaviour. He developed, taught and assessed undergraduate and postgraduate modules on information systems such as Business Information Systems, Contemporary Issues in Information Systems and E-Business, Global E-Business. He has presented his research in international conferences and workshops including ECIS, PACIS, AMC, IFIP EGOV, IFIP WG 8.6, UKAIS and tGov Workshop. He also possesses a prior teaching experience in the area of computer engineering and applications at undergraduate and postgraduate levels and an experience of software development and leading successful software projects in a multinational company in India.

Emma L. Slade is a Lecturer in Digital Marketing and Deputy Director of Postgraduate Research in the School of Management. She has a PhD in Business Management, for which she explored consumer adoption of mobile payments. She also has a Master’s degree in Management with distinction and a first-class Bachelor’s degree in Criminology and Social Policy.  Emma became involved in teaching from 2011 leading seminars and tutorials as a Graduate Teaching Assistant while undertaking her PhD.  Her current teaching interests lie across digital marketing and digital business and she is hoping to expand the modules offered within these areas. Emma is an active researcher working on a variety of topics across marketing and information systems including engagement with political parties on social media, students’ cyber-slacking behaviour, and diffusion of green IT/IS. She has published articles in a number of highly regarded journals such as Psychology & Marketing, Information Systems Frontiers, Computers in Human Behaviour, and Public Management Review. A full list of her publications can be found on Google Scholar. Emma is currently supervising five PhD students in the areas of social media, electronic word-of-mouth, and pro-environmental behaviour.