Dynamic Strategic Analysis Demystifying simple success strategies

Today many business environments are characterized by frequent changes that result in a higher market dynamism and complexity. Global media industries are an up-to-date example of this development: a fast growth period was followed by a rapid downturn. Media companies wrote off a colossal US$ 120 billion from their balance sheets in 2002 - mostly as a result of growth strategies' failure. It seems that despite popular belief growth or market share by itself is less than ever before a guarantor of success. Sebastian Raisch decided to analyze various strategies in order to gain a bett8r understanding of the determinants of successful firm performance. When he decided to go on a research journey into the elements and dynamics of strategic thinking and firm performance he brought along all the ingredients necessary for such a challenging project; he had experience gained through exhaustive consulting work, excellent knowledge of management theories and, as a result of his studies and activities as a research assistant, specific knowledge of strategic management. His research objectives were furthermore clearly defined and, thanks to a meticulously planned and well-organized project as well as his enthusiasm for the topic, he had ready access to an empirical field.

I. Introduction.- 1.1 Research Interest.- 1.2 Research Objectives.- 1.3 Foundations for a Dynamic Model.- 1.4 Model Development & Hypotheses.- 1.5 Research Methodology.- 1.6 Structure of the Study.- II. Literature Review.- 11.1 Industrial Organization.- 11.2 Corporate Strategy.- 11.3 Business Strategy.- 11.4 Resource-based View.- III. Towards a Dynamic Research Model.- 111.1 Criticism of Classical Approaches.- 111.2 The Emerging “Dynamic View”.- 111.3 Foundations of a Dynamic Research Model.- 111.4 Model Development & Hypotheses.- IV. Research Methodology.- IV.1 Research Design.- IV.2 Questionnaire Development.- IV.3 Survey Implementation.- IV.4 Data Analysis.- V. Research Findings.- V.1 The Integrated Model.- V.2 The Complex Model.- V.3 The Evolutionary Model.- V.4 Implications.- VI. Conclusions.- VI.1 Summary and Implications.- VI.2 Limitations of the Study.- VI.3 Future Research.- VI.4 Concluding Comments.- References.

Dr. Sebastian Raisch promovierte bei Prof. Dr. Gilbert Probst am Lehrstuhl für Management und Organisation der Universität Genf, Schweiz. Er ist als Projekt Manager am Institut für Management der Universität St. Gallen, Schweiz, tätig.