Digital Transformation: Challenges and Opportunities 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers

This book constitutes revised selected papers from the 16^th Workshop on e-Business, WeB 2017, which took place in Seoul, South Korea, in December 2017. The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success stories and lessons learned, map out major challenges, and collectively chart future directions for e-Business. The WeB 2017 theme was “Digital transformation: challenges and opportunities”.

The 11 papers presented in this volume were carefully reviewed and selected from 43 submissions. These are original research articles with a broad coverage of behavioral issues on consumers, citizens, businesses, industries and governments, ranging from technical to strategic issues.

Attracting versus Sustaining Attention in the Information Economy.- Exploration of the Misalignment between Business and IT Strategic Objectives in Public-Sector Organisations: An Empirical Study in Saudi Arabia.- Influences of Place Attachment and Social Media Affordances on Online Brand Community Continuance.- Factors Influencing Employees’ Attitude towards Personal Information Privacy.- How Does The Review Tag Function Benefit Highly-Rated Popular Products in Online Markets.- Antecedents and Consequences of App Update: An Integrated Research Framework.- Is There a Free Lunch? Examining the Value of Free Content on Equity Review Platforms.- What Do You Need to Buy? Investigating Factors Influencing Intention to Purchase in Freemium Mobile Games.- A Theory of Information Biases on Healthcare Platforms.- The Power of Facebook and Instagram Fans: An Exploration of Fan Comments and Their Effect on Social Media Content Strategy.- Trial and Pricing Strategies of Software Market with Competition and Network Effects.