Designing with Smell Practices, Techniques and Challenges

Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices. This book provides practical guidance regarding different equipment, techniques, stages and challenges which might be encountered as part of this process. Throughout the text there is an emphasis on spatial design in numerous forms and interpretations– in the street, the studio, the theatre or exhibition space, as well as the representation of spatial relationships with smell. Contributions, originate acrossdifferent geographical areas, academic disciplines and professions. This is crucial reading for students, academics and practitioners working in olfactory design.

Foreword Introduction Kate McLean, Dominic Medway, Chris Perkins and Gary Warnaby Part I Olfactory Art Preface David Howes Smell the City: A Participatory Art Installation Victoria J E Jones An Olfactory Space Gwenn-Aël Lynn The Smell of Snow: Experiencing Wonderland through Multisensory Art Melissa Westbrook Part II Representing Smell Preface Chris Perkins The GhostFood Project: Enhancing Flavor through Personalized Smellscapes Miriam Songster Smellscape Narratives: Designing Olfactory Spaces as Infrastructure for Embodied Storytelling Julia Feuer-Cotter Communicating and Mediating Smellscapes: The Design and Exposition of Olfactory Mappings Kate McLean Part III Smellscape Design and Monitoring Preface Jean-Paul Thibaud The Design of Urban Smellscapes with Fragrant Plants and Water Features Jieling Xiao, Malcolm Tait and Jian Kang Stop and Smell the Flowers: Plant Scent in a Healing Forest Garden for Patients with Stress-Related Illness Victoria L. Lygum The Creation of Seoul Scent: Invisible Beauty EunSook Kwon Design with Smells: The Environmental Scientist’s Perspective Michael Bull Part IV Retail, Scent and Service Design Preface Charles Spence Designing Smell into the Consumer Experience Dominc Medway and Gary Warnaby The Use of Scent in Out of Home (OOH) Advertising Prask Sutton Scent and Brand Storytelling Claire Sokell Thompson with contribution from Jo Barratt Olfactory Control, Aroma Power and Organizational Smellscapes Kathleen Riach and Samantha Warren Part V Smell Learning Environments Preface Kevin Thwaites Experiential Learning and Olfactory Architectures: Accommodating Smell in Teaching Practices in the Built Environment Victoria Henshaw Culturalizing Scent: Current Steps towards Integrating the Sense of Smell in Art and Design Education Ashraf Osman, Claus Noppeney and Nada Endrissat Olfactory Education in Art and Design Jo Norman and Nicola Pozzani Situating Olfactory Literacies: An Intersensory Pedagogy by Design Melanie McBride and Jason Nolan Part VI Historic and Theatrical Smellscapes Preface Jonathan Reinarz Inhaling Futurism: On the Use of Olfaction in Futurism and Olfactory (Re)constructions Carol Verbeek A Dead Man's Nose: Using Smell to Explore the Battlefield of Waterloo Stuart Eve Olfactory Design Element in Theatre: The Practical Considerations Michael McGinley and Charles McGinley The Nose Onstage: Olfactory Perceptions and Theatrical Dimension Anna D'Errico Part VII Smell Capture, Distillation and Diffusion Preface Alexander Horowitz A DIY Guide for Extracting Scent in Your Kitchen Olivia Alice Clemence Scenting the Antiseptic Institution Brian Goeltzenleuchter Indeterminate Ecologies of Scent Debra Riley Parr Afterword Jim Drobnick

The late Victoria Henshaw’s last post was as a Lecturer in Urban Design and Planning at the University of Sheffield, UK. Her research focused upon experiences and design of cities and buildings according to the senses, and smell in particular. Victoria led smellwalks in cities around the world, wrote the blog Smell and the City, and was author of Urban Smellscapes: Understanding and Designing City Smell Environments (2013). Victoria’s work featured in broadcast, print and electronic media including BBC Radio 4, The New York Times, New Scientist, The Guardian, The Times, The Independent and Wired magazine amongst others. Kate McLean is a Programme Director for Graphic Design at Canterbury Christ Church University, UK, and a part-time PhD candidate in Information Experience Design at the RCA, London. Her research through design investigates possibilities for rendering 'eye-visible' and communicating the space between a smell's source and the human nose through practices of smellwalking and smellscape mapping in cities around the world. She has published in Leornardo and Communication Design and her smellmap research has received international coverage, most recently in the New Yorker, BBC Radio 4 and the Australian Broadcasting Corporation. Dominic Medway is a Professor of Marketing in the Institute of Place Management at Manchester Metropolitan University, UK. Dominic’s work is primarily concerned with the complex interactions between places, spaces, and those who manage and consume them, reflecting his academic training as a geographer. He has published extensivelyin a variety of leading academic journals, including: Environment & Planning A, Tourism Management, Journal of Environmental Psychology, Cities, European Journal of Marketing and Marketing Theory. Chris Perkins is Reader in Geography at the University of Manchester, UK,where he has taught since 1998, having previously run the university’s map libraries. His research interests lie at the interface between mapping technologies and social and cultural practices, with ongoing research into performative aspects of contemporary mapping behaviour, an interest in sensory mapping, and an emerging interest in play. Chris was Chair of the International Cartographic Association Maps and Society Research Commission and is the author of numerous books and academic articles. Gary Warnaby is Professor of Retailing and Marketing in the Institute of Place Management at Manchester Metropolitan University, UK. His research interests focus on the marketing of places and retailing. Results of this research have been published in various academic journals in both the management and geography disciplines, including Environment and Planning A, Journal of Business Research, Journal of Marketing Management and European Journal of Marketing. Hewas co-author of Relationship Marketing: A Consumer Experience Approach, co-editor of Rethinking Place Branding, and has contributed to numerous edited books.