Custom Search - Discover more: A Complete Guide to Google Programmable Search Engines

Google’s Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases! While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the "structured" operators that allow for filtered searches. The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work. Key Features: A detailed introduction tocreating PSEs, including info absent in Google’s help A "hack" for creating PSEs that look for profiles in seconds An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web A "hack" for expanding Google’s search limits to 500 terms Use cases, examples, and approaches that would be educational for those doing online research This bookwill be of interest toresearchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better.

Introduction                                                                                         Google vs. Custom Search Engines                                                The Gap to Cover                                                                            Custom Search Engine Users                                                          What We Skipped                                                                             Part 1. Introduction to Google Custom Search Engines (CSEs)      Chapter 1. Simple and Advanced Googling                                       The Main Search Principle -"Visualize Success"                           Surface Web                                                                                   Basic Boolean Search Syntax                                                         Advanced Search Operators                                                          Search Operator Asterisk * - "Fill In the Blanks"                          Include Omitted Results                                                                 Google Image Search                                                                     Notes for Practical Googling                                                          Number of Results                                                                          Crossed-Out Words in Results (Soft "AND")                                Searching Verbatim                                                                        Searching by Date Range                                                               Chapter 2. What is a Google Custom Search Engine?                   CSEs vs. Google - Advantages and Drawbacks                             Chapter 3. Let’s Begin: Your First CSE                                          Chapter 4. CSEs: Editing and Testing                                             Results for Different End-Users                                                     CSEs for End-users                                                                        Part 2. Configure a Custom Search Engine                                     Chapter 5. What are you looking for?                                              "Soft" Site Search                                                                           URL Patterns                                                                                  "Keywords"                                                                                    Automatically Add Search Terms                                                  Chapter 6. Search Refinements                                                         Chapter 7. Synonyms                                                                         Synonyms Example                                                                        Working with Synonyms XML Files                                            How to Use Synonyms to Implement Long OR Statements          Chapter 8. Configuration Files                                                          Backing Up, Sharing, and Duplicating                                           Chapter 9. Other Features of Note                                                Localization                                                                                    Image Search                                                                                  Chapter 10. Troubleshoot Your CSE                                               Part 3. Discover more: Advanced CSEs                                           Chapter 11. Metadata Types                                                             Schema.org Objects                                                                        Schema.org Objects and Custom Snippets in Google Search       Microformats                                                                                  Metatags                                                                                         Chapter 12. Schema.org and Custom Search                                  Tip: Easily Build CSEs for Public Profiles                                    Beyond the Person                                                                          Chapter 13. Knowledge Graphs, a Necessary Detour                     Tip: Knowledge Graph Boolean                                                     Examples of CSEs that search for KG Entities                              Chapter 14. Fascinating: CSE Advanced Search Operators         The Person Object: a Closer Look                                               The Reality is Not Perfect                                                            Non-Standard Operators                                                               How to Identify Structured Data on a Page                                  How To Search for Structured Data with Any CSE - Advanced Syntax                                                                                           more: Operators for Refinements                                                 How to Find Objects                                                                     Tip: Search for Profiles on a Social Site                                      Find Which Sites and Pages Contain Which Objects with "Search Everything"                                                                                  Next: Search by Fields and Values                                               Multiple Objects and Instances in One Page                               Order of Boolean Operations                                                        CSE Operators for Less Technical End-Users                             CSE Operators for the Open Web                                               Chapter 15. API and Other Considerations                                  Custom Search Engine APIs                                                       Steps to Identify Advanced more:p: Syntax                                 Metatags                                                                                       Sorting Results                                                                              Part 4. How We Built Our CSEs                                                     Chapter 16. BasicCSEs Examples                                                   Google Scholar Profiles CSE                                                       Diversity Associations CSE                                                        Email Formats  CSE                                                                     Hoovers CSE Operators                                                               Language Proficiency CSE                                                          Hidden Resumes CSE                                                                   URL Shorteners CSE                                                                  Search Everything CSE                                                                Chapter 17. Object-Oriented CSEs                                               Dev.To Profiles                                                                             Physicians CSE                                                                             Accountants CSE                                                                          Software Code CSE                                                                      Metatags                                                                                       Chapter 18. Determining CSE Operators for Social Sites and more:                                                                                                  Github CSE Operators                                                                LinkedIn CSE Operators                                                              Slideshare CSE Operators                                         

Irina Shamaeva is a well-known Talent Sourcer, Internet and OSINT Researcher, and Presenter who started a recruiting agency in 2003. Before that, she worked as a Software Developer and Manager and has a Master’s in Math with Honors. Irina wants to share cool Internet search techniques with everyone. She spends half of her time Sourcing for global clients and the rest training and speaking at conferences. Irina moderates the popular "Boolean Strings" communities on LinkedIn and Facebook. David Galley is a practitioner and trainer in the field of Talent Sourcing and has been in the recruitment industry since 2005. A self-described "research nerd," he enjoys digging deep into technical details, discovering information others may have missed. David is Program Director at Sourcing Certifications, an online collection of Sourcing classes, and administers exams. He is always in search of new hacks.