Corporate Entrepreneurship

Entrepreneurship is vital for companies’ success, to allow them to adapt and grow in today’s interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the rise of the field of Corporate Entrepreneurship, looking at the development of new business ideas and opportunities within established firms. This book provides an effective entry point to Corporate Entrepreneurship as an academic field and a management practice. Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entrepreneurship; the aims, organisational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organisation. Written by two specialists of the discipline, the book includes a wealth of real-life case studies, covering over three decades of Corporate Entrepreneurship practices, by companies of all sizes, geographies and sectors. With coverage of such topics as Internal Corporate Venturing and Participative Innovation, this thoughtful text will be required reading for entrepreneurship students around the world.

Introduction 1.Corporate Entrepreneurship in Practice: An Overview 2.Corporate Entrepreneurship in the Literature: An Overview 3. Corporate Entrepreneurship at L'Oreal: An Interactive Case Study 4.Corporate Entrepreneurship: A Secific Process? 5.Team Dynamics and Management in Corporate Entrepreneurship 6.Implementing Corporate Entrepreneurship: The Key Enablers 7.Implementing Corporate Entrepreneurship: Corporate Entrepreneurship Devices 8.Implementing Corporate Entrepreneurship: The Underlying Design Principles 9. Conclusion

Véronique Bouchard is Professor of Strategy and Organisation. She joined emlyon business school in 2000 after a previous career in strategy consulting. Her research focuses on Corporate Entrepreneurship. She has published numerous articles in international and French-speaking journals. Her last book, Intrapreneuriat, Innovation et Croissance: Entreprendre dans l’Entreprise, won the 2010 "Prix du Livre d’Entrepreneuriat". Alain Fayolle is Professor of Entrepreneurship and Director of the Entrepreneurship Research Centre at emlyon business school. He has published 35 books and over 150 articles in leading journals. He chaired the Academy of Management Entrepreneurship Division in 2016–2017 and acts as an expert for governments and international institutions. He was granted the 2013 European Entrepreneurship Education Award.