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benlian alexander - content infrastructure management

Content Infrastructure Management Results of an empirical study in the print industry




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Dettagli

Genere:Libro
Lingua: Inglese
Edizione: 2006





Trama

Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. With regard to media companies, this impact is tremendous as resources, products, and processes are virtually immaterial allowing IT to permeate and restructure the entire value chain. However, especially in the print industry, where the impact of digitization on organi- tion designs and business practices is fervently discussed, companies most often realize that the degrees of freedom gained by the emergence of new technologies must be substantiated with rationalistic decision logic. One of the key questions in media companies is the way how and where digital content should be stored to op- mally support primary activities (or core processes). However, state-of-the-art lite- ture in MIS research falls short of giving answers to this question, as hardly the al- cation of hardware, software, or databases has been treated so far – mostly just from one single (or even no) theoretical perspective.




Sommario

Conceptual foundations.- Causal model specification.- Empirical test of the content allocation model.- Discussion of model findings.- Conclusion.




Autore

Dr. Alexander Benlian ist wissenschaftlicher Mitarbeiter von Prof. Dr. Thomas Hess am Institut für Wirtschaftsinformatik und Neue Medien der Universität München










Altre Informazioni

ISBN:

9783835003682

Condizione: Nuovo
Collana: Markt- und Unternehmensentwicklung Markets and Organisations
Dimensioni: 210 x 148 mm
Formato: Brossura
Illustration Notes:XXI, 246 p.
Pagine Arabe: 246
Pagine Romane: xxi


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