Consumer Awareness and Textile Sustainability

This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, consumer behaviors are at the core of consumption associated with the textile industry. Making consumers aware of the environmental impacts of the clothing products they buy help them to choose the best alternative which has the lowers footprints and also enable them to help the entire textile sector to become sustainable. In addition, making them aware of environmental footprints of textile products from cradle to grave, make them aware of how best they can take care of their products during use and disposal phases and how they can help to preserve the planet with their earnest efforts to reduce the environmental impacts in their boundary, i.e. the use and disposal phases.

Chapter 1. Measuring textile (un)sustainability to raise purchasing choices awareness: theoretical background.- Chapter 2. Consumers’ sustainable clothing consumption practices: adopting the principles of voluntary simplicity.- Chapter 3. Towards increasing public awareness of cellulose-based textiles with improved sustainability.- Chapter 4. A long-time approach to promote sustainability awareness.- Chapter 5. The influence of social media usage on consumers’ sustainable clothing consumption practices.- Chapter 6. Measuring textile (un)sustainability to raise purchasing choices awareness: the case of cotton fabrics.- Chapter 7. Sensory evaluation of hemp textiles by consumers as a prospective market research method for new textile products.