Conference Proceedings Trends in Business Communication 2022

The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.

What’s in a Name? - Digital Grocery Retailing.- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing.- Employer Attractiveness in Alpine Destinations.- Nothing ever happens, and I wonder.- On the Agenda: Maslow.- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels.- Green, Digital Storytelling.- Digital Dialogic Communication.- A Management Model for the effective and sustainable implementation of Operational Excellence initiatives at plant-level.- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022.- Media Use in the Covid-19 Pandemic.- Trends in Communication 2023.- Analysing the Behaviour of Online Daily Newspaper Readers.- The Storyporting Method in the Context of Sport Journalism.

Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication and digital interaction.