Communication of Smart Media

This book provides the readers with an interdisciplinary perspective on communication in the diffuse boundaries that also demonstrates the diversity and inclusion for presenting wide range and rapid changes in contents, and the authors use “smart” as the guiding principle while indicate “communication” has been defined as a core feature. Appropriately, the book is divided into eight major sections. As always, the inevitable result of upgrading and constant iterations of developing new communication technology, the media communication has turned out to be one of the most important means in the smart era. The book sheds new light on virtual reality (VR), a pioneering technology in smart media communication, as an entry point to explore why the core social networks of smart news and smart media communication could occupy the central position in smart media communication while to discuss issues such as platform society built using smart media communication, and further elaborate on the integration of 5G technology, media and social transformation. 

This book not merely covers disciplines such as journalism and communication, but also on the universal application of smart media communication, and furthermore, it provides practical guidance and reviews cutting-edge ideas. It serves as a good future reference to help scholars, graduate students as well as relevant professionals for thinking outside the box that in order to continually expand reader’s knowledge and professional capabilities, especially aware of the impact of observation and judgment, value analysis and lifelong learning. 

Chapter 1 Media’s Role in the AI Era?.- Chapter 2 Differences in Smart Media Communication.- Chapter 3 VR—Pioneering Smart Media Communication.- Chapter 4 SmartStories—The Backbone of Smart Media Communication.- Chapter 5 Social Network—The Core of Smart Media Communication.- Chapter 6 Platform Society—The Trend of Smart Media Communication.- Chapter 7 The Push by 5G.- Chapter 8 Reflection and Future of Smart Media Communication. 

Professor Peng Duan is the Vice-President of the Communication University of China, the Executive Associate Director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the Managing Editor of the SAGE journal Global Media and China. He is one of China’s leading scholars, with broad experience in journalism and communication studies, particularly in the fields of radio and television news, communication theories and audience analysis. 

Lei Zhang is Researcher and Ph.D. Supervisor in the National Centre for Communication Innovation Studies, Communication University of China. He has published more than 60 papers in journals such as Media Culture and Society, Global Media and Communication, Modern Communication while also serving as Deputy Director of the Editorial Board of Global Communication, along with Assistant Chief Editor of Global Media and China. Particularly in the early days, he has gained richness of the experience for being a visiting Scholar at the University of Pennsylvania, City University of Hong Kong and University of London.

Up to present, Dr. Zhang has supervised over 3 provincial- and ministerial-level projects funded by the China’s Ministry of Education, Radio and Television Administration and National Language Commission. Apart from that, he has also contributed to several key projects to be granted by the National Social Science Fund and Ministry of Education.

Kai Song is Associate Researcher and Master Supervisor at the Institute of Mobile Internet and Social Media, Communication University of China (CUC) where he has a dual responsibility of being Deputy Secretary of the party committee at the School of Computer Science and Cyberspace. He is the author of at least 20 published journal articles and research reports as well as 2 academic monographs. In addition, he has successively initiated and taken the lead of apparently higher than 30 research and technical consulting projects. He received M.Sc. in Information and Communicating Engineering from CUC in 2011.

In particular, Kai Song’s research exposure includes social media, big data application, AI, public opinion monitoring visualization, mobile Internet technology and information science. As a thought leader in a certain field, he has served as invited expert in several different media and research groups, such as Phoenix Television, Shenhua Group and the State-owned Assets Supervision and Administration Commission of the State Council (SASAC).

Xiao Han is currently a Research Assistant at the Mobile Internet & Social Media Centre at the Communication University of China. She is also a Commissioning Editor of the SAGE journal Global Media and China. Her representative works have published in Feminist Media Studies and the Springer Handbook of Communication for Development and Social Change after obtaining Ph.D. in Mass Communication and Journalism from the University of Westminster in June 2016.