libri scuola books Fumetti ebook dvd top ten sconti 0 Carrello


Torna Indietro

born marius - building trust in startup communication
Zoom

Building Trust in Startup Communication Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation




Disponibilità: Normalmente disponibile in 15 giorni


PREZZO
54,98 €
NICEPRICE
52,23 €
SCONTO
5%



Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.


Pagabile anche con Carta della cultura giovani e del merito, 18App Bonus Cultura e Carta del Docente


Facebook Twitter Aggiungi commento


Spese Gratis

Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Springer

Pubblicazione: 10/2024





Trama

This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims.

This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception.

Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.





Sommario

Part I: Research Framework.- 1. Introduction.- 2. Literature Review.- 3. Analytical Framework.- Part II: Case Study—The Rise and Fall of the Nikola Corporation.- 4. Case Introduction.- 5. Nikola’s Rise.- 6. The Crisis Episode.- 7. The Hindenburg Report as a Turning Point.- Part Iii: Results, Discussion, And Conclusion.- 8. Findings and Evaluation.- 9. Limitations and Recommendations for Future Studies.





Autore

Marius Born is a media professional and personal coach with senior management experience in Television. Serving as the Editor-in-Chief of Swiss TV's business magazine and leading the documentary department at SRF Swiss Radio and Television, his innovative formats have earned accolades like the "Schweizer Fernsehpreis" and "Prix Walo." Marius advises CEOs and boards, lectures at Zurich University of Applied Sciences ZHAW (Switzerland), and holds a summa cum laude Ph.D. in Communication Sciences from Università della Svizzera italiana USI, along with a Master's in Management & Organizational Psychology from the University of Zurich.











Altre Informazioni

ISBN:

9783031632839

Condizione: Nuovo
Collana: Springer Business Cases
Dimensioni: 235 x 155 mm
Formato: Copertina rigida
Illustration Notes:XVIII, 233 p. 66 illus.
Pagine Arabe: 233
Pagine Romane: xviii


Dicono di noi





Per noi la tua privacy è importante


Il sito utilizza cookie ed altri strumenti di tracciamento che raccolgono informazioni dal dispositivo dell’utente. Oltre ai cookie tecnici ed analitici aggregati, strettamente necessari per il funzionamento di questo sito web, previo consenso dell’utente possono essere installati cookie di profilazione e marketing e cookie dei social media. Cliccando su “Accetto tutti i cookie” saranno attivate tutte le categorie di cookie. Per accettare solo deterninate categorie di cookie, cliccare invece su “Impostazioni cookie”. Chiudendo il banner o continuando a navigare saranno installati solo cookie tecnici. Per maggiori dettagli, consultare la Cookie Policy.

Impostazioni cookie
Rifiuta Tutti i cookie
Accetto tutti i cookie
X