libri scuola books Fumetti ebook dvd top ten sconti 0 Carrello


Torna Indietro

mogaji emmanuel - brand management

Brand Management An Introduction through Storytelling




Disponibilità: Normalmente disponibile in 15 giorni


PREZZO
75,98 €
NICEPRICE
72,18 €
SCONTO
5%



Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.


Pagabile anche con Carta della cultura giovani e del merito, 18App Bonus Cultura e Carta del Docente


Facebook Twitter Aggiungi commento


Spese Gratis

Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 04/2021
Edizione: 1st ed. 2021





Trama

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. 
Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. 
With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.





Sommario

Chapter 1: Introduction to Brand Management.- Chapter 2: Ethical Branding.- Chapter 3: Brand Philosophy.- Chapter 4: Brand Positioning.- Chapter 5: Brand Identity.- Chapter 6: Brand Integration.- Chapter 7: Brand in the Digital Era.- Chapter 8: Brand Equity.- Chapter 9: Brand Extension.- Chapter 10: Brand Mergers and Acquisition.- Chapter 11: Brand Architecture.- Chapter 12: Contemporary Issues in Brand Management.





Autore

Dr Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK. Emmanuel's primary areas of interest are ABCDE of Marketing Communications – Advertising, Branding, Communications, Digital and Ethics. He has studied attitude towards brands and advertisement through various media such as print and social. He has published peer-reviewed journal articles and book chapters and presented his works in a large number of national and international conferences.

He is a Fellow of the Higher Education Academy (HEA), which demonstrates his teaching philosophy and commitment to encouraging experiential learning. He believes in giving students the opportunity to learn by doing, to think outside the box and to challenge norms. This process critically engages students in real-life applications of what they have learnt.

Emmanuel has previously worked as a marketing communication executive, responsible for creative designs and managing marketing campaigns, liaising and building relationships with a range of stakeholders.












Altre Informazioni

ISBN:

9783030661182

Condizione: Nuovo
Dimensioni: 254 x 178 mm
Formato: Brossura
Illustration Notes:XV, 266 p. 89 illus., 76 illus. in color.
Pagine Arabe: 266
Pagine Romane: xv


Dicono di noi