Agricultural Marketing and the EEC

Originally published in 1971, this book resulted from a 2-year study of the implications of the Common Market agricultural policy in relation to agricultural marketing in Britain. It provides the background to agricultural policies and explains why marketing developed differently in Britain and European countries. There are specific chapters on cereals, sugar, diary produce, horticultural products, livestock and meat, vegetable oils and oilseeds, eggs and poultry-meat and other farm products such as hops potatoes and wool). The book discusses such issues as the possible effects on British agricultural and horticultural marketing of adopting the CAP and the role played by the producer organisations.

Part 1: The Background to Intervention in Agricultural Markets 1. An Incomplete Policy 2. The Marketing Gap 3. The work of Intervention Agencies Part 2: The Principal Farm Products 4. Cereals 5. Milk and Dairy Products 6. Livestock and Meat 7. Eggs and Poultry-Meat 8. Sugar 9. Horticulture 10. Vegetable Oils and Oilseeds 11. Other Farm Products Part 3: The Future for Regulated Agricultural Markets 12. EEC Farmers’ Marketing Organisations and their Future 13. The Future for Intervention 14. Implications for the British Market 4: Appendices A: Agricultural Marketing in Other Countries Applying for ECC Membership B: Intervention Purchases EEC 1967/8 – 1969/70 C: Expenditure from Guidance Section of FEOGA 1964/68 D: UK/EEC Conversion Factors.

Michael Butterwick was lecturer on Production Economics at the Institute of Agrarian Affairs, Oxford University. Edmund Neville-Rolfe was a researcher and agronomist.