Advanced Theory and Practice in Sport Marketing

This is an expansive overview of higher level sport marketing concepts and practices. Where existing sport marketing texts restate concepts learned at an introductory marketing level, Advanced Theory and Practice in Sport Marketing goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in Sports Marketing, such as: consumer behavior, ethics, logistics, advertising, sponsorship, promotions, sales management, e-business and e-commerce, as well as international and global marketing. Advanced Theory and Practice in Sport Marketing also focuses on practical application for the sport marketing student, by having professionals in the field provide first hand accounts of their career experiences, allowing the instructor to better prepare the student for life as a sport marketing professional.

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.

Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

*Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory
* A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding
* PowerPoint slides and an electronic test bank available online to accelerate learning
* An analysis of advanced topics untouched by existing publications such as data analysis, sport
marketing information systems, sport marketing logistics and more

Dr. Schwarz has been a member of the faculty within the Division of Business and Management at Daniel Webster College since 2000. Currently holding the rank of Associate Professor, he serves as the Program Coordinator, and is the faculty advisory for the Daniel Webster College Society for Sport Management. During the 2006-2007 school year, he took a sabbatical leave to serve as a Visiting Senior Lecturer and Research Fellow at the University of Ballarat in Australia. His responsibilities included teaching classes; conducting research in leisure and professional sport marketing; and developing an MBA program. Dr. Schwarz received a B.S. degree in Physical Education from Plymouth State University in 1991; a M.Ed. in Administration and Supervision from Salisbury University in 1992; and an Ed.D in Sport Management from the United States Sports Academy in 1998.
Jason Hunter, 1990 graduate of Plymouth State University with a BS in Physical Education earned his Masters Degree in 1993 from the United States Sports Academy in Sports Management and a PhD in Educational Administration from Madison University in 2005. Hunter has dedicated his life to teaching and coaching at the collegiate level. At Plymouth State University, he served as the director of recreation, assistant baseball and women's soccer coach and head women's softball coach. Hunter also supervised the recreation component of a new nine million dollar campus recreation and student union building. Co-owner of D & M Sports, a sporting goods retail store, Hunter joined his love and knowledge for sports to providing quality sporting goods equipment to the community. Since 1997, Hunter has served as a head coach of baseball, women's soccer, assistant athletic director, and faculty member at New England College. Head men's and women's soccer coach and faculty member at North Central College and most recently been granted tenure at College Of DuPage where he is also head women's soccer coach. Hunter has been selected as Coach of the Year five times and Adidas Central Coach of the Year in 2005. Hunter is developing a Sports Management Program at College of DuPage and also serves as a senator for the faculty association. He has presented at regional, national and international conferences.