Academics Going Public How to Write and Speak Beyond Academe

Academics Going Public makes the case for academics to enter the public sphere and simultaneously gives them the tools to do so. This important book helps faculty members who want to become more active on a national scale and would like to move beyond publication in scholarly journals and books. Expert contributors explore how to have a voice about salient higher education issues and engage traditional media, new medias, policymakers, funders, and the general public. Chapters offer best approaches and concrete strategies for diverse audiences, helping faculty have an impact on society by becoming more publicly engaged and writing for broader audiences in more inclusive ways. This critical guide also covers strategies for confronting obstacles academics might encounter along the way and presents tactics for responding to controversy and backlash.

Chapter 1: Introduction Marybeth Gasman Chapter 2: Professors and the Press Scott Jaschik Chapter 3: Writing Opinion Articles Donald E. Heller Chapter 4: The Art and Science of Sharing BIG IDEAS in Academic Public Speaking Terrell L. Strayhorn Chapter 5: Using Social Media to Promote Scholarship: Amplify, Magnify, Clarify: Richard J. Reddick Chapter 6: Crafting an Online Scholarly Identity: Invention and Representation: Dafina-Lazarus Stewart Chapter 7: Social Media Use for Survey DistributionShonteria L. Johnson, Noah D. Drezner, Jason C. Garvey, & Michael Bumbry Chapter 8: How to Write an Influential Press Release Kat Stein Chapter 9: Handling Hecklers, Controversy, and Backlash Marybeth Gasman Chapter 10: Concluding Thoughts Marybeth Gasman About the Contributors

Marybeth Gasman is Professor of Higher Education at the University of Pennsylvania and is Director of the Penn Center for Minority Serving Institutions.