John Fraser is an architect and conservation psychologist serving as Director, Public Research and Evaluation, for the Wildlife Conservation Society, based at its flagship headquarters, Bronx Zoo. He is currently a doctoral candidate and adjunct faculty at Antioch University New England, adjunct faculty at CUNY Hunter College’s Psychology Department and a CERC Scientist at Columbia University. His research focuses on how public social experiences contribute to collective identities and how those identities link to advancing more responsible civic behavior. Joe E. Heimlich serves as Leader, Environmental Science, for OSU Extension, and is a professor in both the School of Environment and Natural Resources and the Environmental Science Graduate Program of Ohio State University. He is also a senior research associate with the Institute for Learning Innovation. His primary work focuses on adult learning in environmental free-choice settings such as zoos, nature centers, arboreta, gardens, and museums.